Lost Rankings: Get Out of Google’s Penalty Box with the Help of an SEO Agency
The Problem: Your Business Has Lost Rankings
Google is constantly evolving. The strategies that were effective yesterday for achieving high rankings may no longer be effective tomorrow. In fact, they could even result in penalties.
However, one thing that has always proven to be effective is authenticity. Search engines are cracking down on shortcuts and only reward websites that put in the effort.
However, one thing that has always proven to be effective is authenticity. Search engines are cracking down on shortcuts and only reward websites that put in the effort.
It is through hard work and dedication that you can secure a coveted position in the top 10 results on the first page – a position that attracts a staggering 91% of all search traffic.
Therefore, if your website appears to be experiencing a steady decline in rankings and traffic, it is possible that you have fallen victim to the ramifications of Google updates.
Therefore, if your website appears to be experiencing a steady decline in rankings and traffic, it is possible that you have fallen victim to the ramifications of Google updates.
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The Solution: Get Back To The First Page With An SEO Agency
Digital has evolved significantly in the past decade. At Chili, as an SEO agency specialized in lost rankings, we possess extensive knowledge and expertise in identifying penalties and swiftly taking action to restore your rankings and traffic.
We stay updated with Google’s latest algorithm changes, enabling us to not only recover losses but also ensure sustained top page rankings for your website. Our approach involves:
We stay updated with Google’s latest algorithm changes, enabling us to not only recover losses but also ensure sustained top page rankings for your website. Our approach involves:
Elevating your website’s domain authority to new levels.
Amplifying your brand exposure and recognition.
Making your site visible to both the algorithms AND your target audience.
This will allow your website to regain its prominent position at the top of Google search results.
Google Penalties, Explained
With 73% of website traffic coming from organic search results and 91% of searches staying on the first page, competition is intense. Google has evolved to combat shortcuts and penalties for low-quality websites, making it difficult and expensive to cheat the system. Google updates, named after animals, target Black Hat SEO practices and penalize websites, causing a drop in rankings and decreased traffic. If you suspect your website has been affected, here are all the updates and their objectives.
Penguin
Penguin penalizes backlink spamming. Backlinks can boost your domain’s authority if they come from reputable sources. However, “spammy” backlinks are a Black Hat SEO practice that tries to deceive Google. The Penguin update was designed to stop this by identifying and penalizing websites with poor-quality links. The only way to avoid the Penguin penalty is by using White Hat SEO techniques and obtaining quality backlinks from trustworthy sources.
Possum
A study found that Possum has influenced over 64% of Google’s local search results. The update aims to provide accurate local results based on the searcher’s location, keyword variations, business location, flexibility in city searches, website adaptation to keyword variation, and a new algorithm focused on local search queries. To check if you’ve been impacted by the algorithm, search for your business using local search terms and see if it appears in the top results. If not, Possum may have affected you as well.
Panda
Panda addresses the issue of low-quality web content. Google constantly improves to deliver trustworthy and valuable content to its users. Low-quality content negatively impacts user experience, which Google aims to eliminate. Creating high-quality, well-structured content benefits websites during updates. If not, a thorough assessment is recommended to identify penalties’ causes.
Hummingbird
The Hummingbird algorithm by Google matches search queries with relevant results based on context and meaning, rather than just keywords. It also directs users to specific pages that are most relevant to their search, improving the user experience. If keyword targeting is no longer effective, consider conducting a website audit to optimize searchability for your target audience’s contextual and behavioral searches.
If any of these situations sound familiar, maybe it’s time to partner with an SEO agency specialized in lost rankings
Experiencing a drop in search engine rankings can be a significant setback for any business. At Chili, we specialize in not just SEO, but in turning such setbacks into opportunities for growth and improvement. As a premier SEO agency, we distinguish ourselves from the competition through our deep-rooted commitment to leveraging comprehensive information, extensive knowledge, and innovative solutions to craft the perfect recovery strategy tailored to your unique needs.
Our approach to recovering lost rankings and navigating through Google’s penalties is built upon six strategic pillars, each designed to address and rectify the different aspects that could be impacting your website’s SEO performance:
Content
We begin by evaluating and enhancing your website’s content quality, ensuring it delivers value, aligns with user intent, and adheres to Google’s guidelines. High-quality, engaging content is often the key to recovering from penalties and improving rankings.
On-Page SEO:
Our team conducts a thorough SEO audit to identify and rectify any on-page issues, such as meta tags, headings, and keyword optimization, ensuring that every page on your website is fully optimized for search engines.
Technical SEO
We delve into the technical backbone of your site, addressing issues like crawl errors, mobile-friendliness, and site speed, which are crucial for both user experience and search engine rankings.
Structural
A well-structured website is easier for search engines to understand and rank. We assess and optimize your site’s architecture to ensure clear navigation and a logical hierarchy, aiding in faster recovery from ranking drops.
Performance
User experience is a significant factor in SEO rankings. We focus on enhancing your site’s overall performance, including load times and interactive elements, to improve user engagement and satisfaction.
Off-Page SEO (with Backlinks):
Recovering from a penalty often involves cleaning up your backlink profile. We conduct a comprehensive analysis to identify and disavow harmful backlinks, while also working to build new, high-quality backlinks that boost your site’s authority and rankings.
Choosing Chili means partnering with an SEO consulting firm that not only understands the complexities of search engine algorithms but also knows how to navigate through them effectively. Our dedicated team of SEO specialists is committed to diagnosing the root causes of your ranking issues and implementing a holistic strategy to restore your website’s visibility and authority on search engines. With Chili, you’re not just getting back to where you were; you’re setting the stage for even greater success in the digital landscape.
Our SEO Agency’s Methodology To Recover Lost Rankings
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